How to Set Up Your Internet Business Model? : Part 4 – Emails That Will Convert You
13. Feb, 2010 
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This is the last part of my Internet Business Model Series. I’ve mentioned on how to set up the front end of your internet business, whereby you convert your visitor at your squeeze page to subscribers. Now at the back end of it, you can send out emails to build your relationship and trust with your subscribers.
There are 2 types of autoresponder e-mails:
Follow-up e-mails – Automatically dispensed on an interval to your subscriber until they are finished.
Broadcast e-mails - Can be sent instantly at anytime. This is perfect for time-sensitive offers.
You must have these 2 types of e-mails if you want to make sustainable income online. Why use follow-up emails? The first obvious reason is that you can automatically follow-up your prospects who didn’t buy your product on the first contact. Majority of your prospects would not buy your product on the first contact. So when they join your mailing list, you don’t want to be there all the time sending e-mails every day. Therefore, what you do is to have a series of follow-up e-mails and let your autoresponder dispense them on an interval.
For example if your subscriber joins in on the first day, he will get a welcome e-mail. And on Day 2, he will get another e-mail. And on Day 3, he gets yet another different e-mail altogether but all the e-mails have one thing in common: They all pre-sell your main product, which in effect will help you make your sale.
This is great too because you also prolong the life of your product. Did you know that a lot of Internet marketers have a problem where they have to keep creating new products all the time in order to make a good monthly income?
This is because they are very poor at selling the same product over and over again. They are unable to find new customers. So as a result, they try to create new products over and over again to make a month’s end.
Now by using follow-up e-mails, you can create a product just once and focus on getting traffic to build your mailing list. Therefore, no matter which period of time your prospects join your mailing list, he will end up seeing the same products you offer. This way, you will increase your chances of people buying your product over time and it prolongs the life span of your product. Don’t you think this is an ingenious concept?
Now what do you do when all else fails? You endorse other products. It doesn’t have to be your own products. It can even be your competitor’s products. You can join an affiliate program and promote for a commission. It is a clear that if your prospect does not want to buy your product, he may eventually buy from your competitors instead. So it makes sense to promote an affiliate product and get a commission in the process.
Notice that by putting up a series of follow-up e-mails and storing them into your autoresponder, you can promote various products at different periods of time. The longer your prospect’s stays on your mailing list, he will see a lot of different offers along the period of time until he cancels his subscription or until the follow-up e-mails are finished.
Here are other ways to make money.
You can sell other people’s products, which I was just talking about. You can sell other products of your own. If the prospect doesn’t buy your main product on first contact, you can sell him other products that you own.
You can also be an affiliate for other people’s products where you can promote for commissions. This is great because this means you don’t have to create the product, offer customer support and yet you earn a commission from the sale of that product.
Then, there is also selling advertising space. You can sell advertising space to interested advertisers who want to advertise their services or their product to your mailing list. Therefore, you can charge e-mail advertising space.
Now, there is this thing called ‘CPA’ (Cost-Per-Action) whereby you get paid for every action your subscribers take. It can be that of taking a survey, signing up to a mailing list or attending a seminar preview offline in any part of the world. This is what it calls a Cost-Per-Action or also known as Pay-Per-Lead. CPA is an exploding industry and it’s becoming exponentially profitable so I recommend you to try it out as well.
