How to Set Up Your Internet Business Model? : Part 2 – Formating Your Squeeze Page
24. Jan, 2010 
Comments
Unlike the sales letter whereby it converts visitors into customers, the sole purpose of a Squeeze Page is to convert visitors into subscribers. However like the sales letter, your Squeeze Page is also a simple one-page website. There is nothing else on it except an opt-in form and perhaps essential links – like your customer support, how to contact you, your earning’s disclaimer and your privacy policy pages. These are definitely essential.
So once your visitors fill in your opt-in form, you funnel them into your opt-in mailing list which in effect, this allows you to build your own mailing list of prospects that you can later turn into customers. This is the mission of the Squeeze Page: to convert visitors into subscribers.
Now, this is very important because you see, if you use a sales letter to convert visitors into customers, let’s just say your sales letter is doing very well. You are converting at let’s say, 10% which means for every 100 visitors, you are getting 10 customers. Now this is a good conversion.
But no matter how good your conversions are, there will always be a big percentage of people who do not buy your product on first contact. And if you are achieving at a 10% conversion rate, this means that the other 90% of the traffic is not buying your product.
So where does this traffic go?
It goes wasted if you do not attempt to monetize them or at least, collect their leads. And this is where the importance of a Squeeze Page falls in. As already mentioned earlier, not everybody buys on first contact. Buyers are naturally skeptical. So you have to build a big rapport and relationship with them before they can start to trust you first.
Next, you will want to know how to effectively format your squeeze page.
Believe it or not, formatting your Squeeze Page is actually very, very simple. In fact, that’s an understatement. It’s actually oversimplified. A Squeeze Page consists of 4 main components and that’s all. It’s called:
- Headline
- Sub-Headline
- Benefits
- Call-to-Action
The Headline
In the headline, it has to be very compelling and you must qualify your prospecting visitor. Why should he subscribe to your mailing list? This is why the headline is very important. If you want to study great headlines, just take a look at the newspaper or great ad copies. You will notice which headline has captured your attention in the newspaper or which advertisement captured your attention the most. Plus, you’ll notice that they always use some really convincing words like: “Guaranteed” “Secrets” “How to…” “Discover…” These are some of the very powerful words you can use in your headline.
Sub-headline
The sub-headline acts as a hook which captures the attention of your prospects and causes them to continue reading. So what you need to apply here are actually the same principles you apply in writing a sales letter.
Benefits
There must also be benefits for your subscribers. Just because subscribing to your mailing list is free, it doesn’t mean that people will just part away with their names and e-mail addresses just like that. You need to give them an extremely good reason to opt-in and this is where your benefits come in. You write your benefits in bullet points and convince the person why he or she should join your mailing list. You can come up with some examples like:
- “Free tips and tricks on how to do something”
- “Secrets to…that cannot be found anywhere else”
- “Quick solutions to big problems”
This is very important because you’d want to put foot in the door.
Call to Action
Last but not least, you’d want to have a call to action. In this case, the only call to action your Squeeze Page has to offer is to get the visitors to sign up to your mailing list by parting his name and e-mail address to you. Do not ask for more information as this would reduce the likelihood of someone opting in.
One extra tip: Using video in your squeeze page will increase your opt-in rate. You can incorporate those 4 components in the form of a video. Below is an example of my squeeze page.
Next thing you need to get is an autoresponder. In my next post, I will explain what is an autoresponder, its function, and most importantly, its significant in your Internet Business.
