The Ipad Revealed

After pottering around on tweetdeck, I saw a number of my tweets flooding in. And all of them are mostly talking about the Ipad that is being launched right now as I’m typing this by Steve Jobs. Honestly Apple just keeps on raising the bar for themselves again and again. Not entirely surprised that they decided to make a blown up version of the iPod touch

For lack of a better description.

Apple has nearly dominated the phone market, at least to my eyes anyway – when I walk around in malls or on the street. Sure people still use the normal everyday hp like Nokia, Sony Ericsson and Samsung. But at least 75% most of the time – where I’m at anyway – you will see a person with the Iphone.

The gadget people found that there is a market for those who want to be online all the time. Hence the gadget companies like Dell and HP came up with netbooks. Suppose to be the smaller and lighter version to laptops. But according to Steve Jobs, netbooks aren’t really cutting it and giving the right experience of surfing.

Hence they made the iPad. Talk about yet another way for the ever popular Apple to come shooting out of nowhere to try and topple a new market. Mainly the netbook category. Very smart

You know these days companies talk about the Blue Ocean strategy – which is to not compete in an existing market. Its obvious Apple isn’t listening and taking on the Red Ocean strategy approach. Diving head first to compete in a market where netbooks already reside. But in my opinion, if they want to battle it out Apple can.

Apple not only has fantastic technology to sell. It has another thing which is very very important in business and that is branding Really good marketing is what keeps Apple alive all these years.

This is even more important to us as Internet Marketers. Marketing is what will draw people to you. Marketing is the essence that will be that last bit of percentage to whether people will pick you over something that – possibly – could be cheaper. We should take a hint from Apple. Combine good products and good marketing, you get great credibility, support, and even greater sales.

So….. are you sold? Will you get an iPad?

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