Niche Marketing With Google Keyword Tool

You can find this tool just by simply searching on the term ‘Google Keyword Tool’ in the Google search engine. This is an amazing tool because it will tell you how many times a keyword or phrase has been searched on a monthly basis. It also gives you information on the advertising competition level for any keywords.

The information you can gather from the Google Keyword Tool is invaluable because you will be able to identify the popularity of the keywords and gauge the profitability of those keywords. If there is a high search volume for a specific keyword then it means that a lot of people are looking for information related to that term.

If the advertising competition level is high, it indicates that a lot of marketers are advertising on those keywords and most likely means that it is a profitable term because marketers are spending money on those keywords.

Here is how you use these tools:

Step 1 – Enter a keyword or phrase

Type in a keyword or phrase you wish to research on. For example, let’s start with the term ‘How to cure’. Some other keywords that you can use for your research are terms like:

• How to remove
• Natural remedies
• Home remedies
• Treatments
• Solutions
• Lessons
• Instructions
• Reviews
• Secret
• Learn

The purpose of researching these keywords is to look into the shopper’s mindset. What we want to do here is to understand the problems these shoppers encounter. If they are searching for these keywords  then it means that they are looking for a solution related to those problems.

Step 2 – Type in the Captcha

Type in the characters you see in the picture that appears on your screen. This is basically for Google to know that you are not a robot and that an actual human is utilizing this tool.

Lastly all you need to do is hit the ‘Get Keyword Ideas’ button and wait a couple of seconds for the system to crawl through the search engine.

What you will then see is a list of keywords that users are typing in the Google search engine. In the example of the key phrase ‘How to cure’, you can see there’s a great deal of invaluable ideas and niches that you can pluck out from this data.

Some of the results we’ve gathered from this 1-minute search are:

• How to cure acne
• How to cure pimples
• How to cure skin
• How to cure acne
• How to cure scars

In the next column, you’ll find an indication of the advertiser competition. This indicator shows the amount of marketers advertising on these specific search terms. If the bar is full, this goes to show that this is a profitable niche because people are actually paying money to advertise on it. However this could also indicate that they are a lot of competition for this niche as well.

The following two columns show the local search volume and the global monthly search volume respectively. These numbers represents the amount of people that are searching on this key phrase for that particular month.

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