This is the last part of my Internet Business Model Series. I’ve mentioned on how to set up the front end of your internet business, whereby you convert your visitor at your squeeze page to subscribers. Now at the back end of it, you can send out emails to build your relationship and trust with your subscribers.

There are 2 types of autoresponder e-mails:

Follow-up e-mails – Automatically dispensed on an interval to your subscriber until they are finished.

Broadcast e-mails - Can be sent instantly at anytime. This is perfect for time-sensitive offers.

You must have these 2 types of e-mails if you want to make sustainable income online. Why use follow-up emails? The first obvious reason is that you can automatically follow-up your prospects who didn’t buy your product on the first contact. Majority of your prospects would not buy your product on the first contact. So when they join your mailing list, you don’t want to be there all the time sending e-mails every day. Therefore, what you do is to have a series of follow-up e-mails and let your autoresponder dispense them on an interval.

For example if your subscriber joins in on the first day, he will get a welcome e-mail. And on Day 2, he will get another e-mail. And on Day 3, he gets yet another different e-mail altogether but all the e-mails have one thing in common: They all pre-sell your main product, which in effect will help you make your sale.

This is great too because you also prolong the life of your product. Did you know that a lot of Internet marketers have a problem where they have to keep creating new products all the time in order to make a good monthly income?

This is because they are very poor at selling the same product over and over again. They are unable to find new customers. So as a result, they try to create new products over and over again to make a month’s end.

Now by using follow-up e-mails, you can create a product just once and focus on getting traffic to build your mailing list. Therefore, no matter which period of time your prospects join your mailing list, he will end up seeing the same products you offer. This way, you will increase your chances of people buying your product over time and it prolongs the life span of your product. Don’t you think this is an ingenious concept?

Now what do you do when all else fails? You endorse other products. It doesn’t have to be your own products. It can even be your competitor’s products. You can join an affiliate program and promote for a commission. It is a clear that if your prospect does not want to buy your product, he may eventually buy from your competitors instead. So it makes sense to promote an affiliate product and get a commission in the process.

Notice that by putting up a series of follow-up e-mails and storing them into your autoresponder, you can promote various products at different periods of time. The longer your prospect’s stays on your mailing list, he will see a lot of different offers along the period of time until he cancels his subscription or until the follow-up e-mails are finished.

Here are other ways to make money.

You can sell other people’s products, which I was just talking about. You can sell other products of your own. If the prospect doesn’t buy your main product on first contact, you can sell him other products that you own.

You can also be an affiliate for other people’s products where you can promote for commissions. This is great because this means you don’t have to create the product, offer customer support and yet you earn a commission from the sale of that product.

Then, there is also selling advertising space. You can sell advertising space to interested advertisers who want to advertise their services or their product to your mailing list. Therefore, you can charge e-mail advertising space.

Now, there is this thing called ‘CPA’ (Cost-Per-Action) whereby you get paid for every action your subscribers take. It can be that of taking a survey, signing up to a mailing list or attending a seminar preview offline in any part of the world. This is what it calls a Cost-Per-Action or also known as Pay-Per-Lead. CPA is an exploding industry and it’s becoming exponentially profitable so I recommend you to try it out as well.

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In Part 2 of my Internet Business Model article series, I presented 4 easy steps on how to format and write your squeeze page which is essential in capturing your visitors and getting them to subscribe to your e-mails. Once that is done, you will need an autoresponder to manage your online business.

Basically, An autoresponder is a system that allows you to collect the list of emails you captured from your squeeze page and manage your leads by sending e-mails out to them. Therefore, having an autoresponder is essential. Having the right autoresponder is extremely important. There are only 2 autoresponders available today that I would recommend. They are:

1. GetResponse.com, which is very good and reliable
2. Aweber.com, which is also another popular choice

All in all, you can just get either one of them, it’s your choice. These are some of the top autoresponder services that top marketers are using today. They cost only about $20 a month or so. Or if you subscribe to a yearly plan, you can save even more. Now this is something you cannot afford not to invest. It is very important! I cannot emphasize the importance of having a good autoresponder enough. It is like the core engine of your Internet business.

An autoresponderone is essential because if you don’t have one, you won’t have a mailing list. You can’t build a profitable list without it. And if you don’t have a mailing list, you don’t have a business. If you want to be successful and build a solid 6-figures or 7-figures Internet business, you must have an autoresponder. This is where you expend your mailing list, manage your leads, send out e-mails to everyone in one place and build a trustworthy relationship with your subscribers. The truth is that simple. You cannot afford to go cheap on this and say you don’t need an autoresponder. Take my advice on this. You need one and I hope I made myself clear on that.

All this while, I have been talking about opt-ins. What are these opt-ins actually? There are 2 types of opt-ins:

1. Single opt-in
2. Double opt-in.

Single opt-in is quite simple. It is basically a process where your subscriber immediately enters your mailing list after filling in his details. In other words, when a visitor puts in his name and e-mail address, his subscription to your mailing list is confirmed right away and therefore, he is on your mailing list.

Then there’s the second type, which is called double opt-in. The process is a little bit complicated but a lot safer and you will get a more qualified leads. After signing up, your subscriber needs to check his inbox for a verification e-mail and he must click on the verification link to confirm his subscription. That is what the double opt-in does.

Some Internet Marketers prefer the double opt-in feature for their autoresponder because if they use a single opt-in, they might be getting a lot of traffic into their squeeze page but might also have people who are not serious. These people might put in fake e-mail addresses or trash e-mail addresses. These are the kind of leads you would rather not have in your list.

After a subscriber confirms his/her subscription to your mailing list, he/she will arrive at this confirmation ‘Thank You’ page. It’s a very simple ‘Thank You’ page where you acknowledge that your visitor is now officially subscribed to your mailing list. That’s because your subscribers need to know that they are already on your mailing list.

But did you know that you can also turn this page into a great virtual real estate for advertisements? A lot of average Internet marketers don’t do this and I think it’s a waste of precious space if you don’t monetize this Thank You page. You can put in your affiliate links or a sales letter to one of your products, it’s your choice. The most important thing is do not let this page go to waste. And since you own every web page you have in your website, you might as well make full use of them.

In my final part on “How to Set Up Your Internet Business Model”, I will discuss on sending follow up e-mails to your mailing list and why are these follow up emails important to the success of your Online Business.

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Unlike the sales letter whereby it converts visitors into customers, the sole purpose of a Squeeze Page is to convert visitors into subscribers. However like the sales letter, your Squeeze Page is also a simple one-page website. There is nothing else on it except an opt-in form and perhaps essential links – like your customer support, how to contact you, your earning’s disclaimer and your privacy policy pages. These are definitely essential.

So once your visitors fill in your opt-in form, you funnel them into your opt-in mailing list which in effect, this allows you to build your own mailing list of prospects that you can later turn into customers. This is the mission of the Squeeze Page: to convert visitors into subscribers.

Now, this is very important because you see, if you use a sales letter to convert visitors into customers, let’s just say your sales letter is doing very well. You are converting at let’s say, 10% which means for every 100 visitors, you are getting 10 customers. Now this is a good conversion.

But no matter how good your conversions are, there will always be a big percentage of people who do not buy your product on first contact. And if you are achieving at a 10% conversion rate, this means that the other 90% of the traffic is not buying your product.

So where does this traffic go?

It goes wasted if you do not attempt to monetize them or at least, collect their leads. And this is where the importance of a Squeeze Page falls in. As already mentioned earlier, not everybody buys on first contact. Buyers are naturally skeptical. So you have to build a big rapport and relationship with them before they can start to trust you first.

Next, you will want to know how to effectively format your squeeze page.

Believe it or not, formatting your Squeeze Page is actually very, very simple. In fact, that’s an understatement. It’s actually oversimplified. A Squeeze Page consists of 4 main components and that’s all. It’s called:

1. Headline
2. Sub-Headline
3. Benefits
4. Call-to-Action

The Headline

In the headline, it has to be very compelling and you must qualify your prospecting visitor. Why should he subscribe to your mailing list? This is why the headline is very important. If you want to study great headlines, just take a look at the newspaper or great ad copies. You will notice which headline has captured your attention in the newspaper or which advertisement captured your attention the most. Plus, you’ll notice that they always use some really convincing words like: “Guaranteed” “Secrets” “How to…” “Discover…” These are some of the very powerful words you can use in your headline.

Sub-headline

The sub-headline acts as a hook which captures the attention of your prospects and causes them to continue reading. So what you need to apply here are actually the same principles you apply in writing a sales letter.

Benefits

There must also be benefits for your subscribers. Just because subscribing to your mailing list is free, it doesn’t mean that people will just part away with their names and e-mail addresses just like that. You need to give them an extremely good reason to opt-in and this is where your benefits come in. You write your benefits in bullet points and convince the person why he or she should join your mailing list. You can come up with some examples like:

• “Free tips and tricks on how to do something”
• “Secrets to…that cannot be found anywhere else”
• “Quick solutions to big problems”

This is very important because you’d want to put foot in the door.

Call to Action

Last but not least, you’d want to have a call to action. In this case, the only call to action your Squeeze Page has to offer is to get the visitors to sign up to your mailing list by parting his name and e-mail address to you. Do not ask for more information as this would reduce the likelihood of someone opting in.

One extra tip: Using video in your squeeze page will increase your opt-in rate. You can incorporate those 4 components in the form of a video. Below is an example of my squeeze page.

Next thing you need to get is an autoresponder.  In my next post, I will explain what is an autoresponder, its function, and most importantly, its significant in your Internet Business.

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First things first: I want to talk to you about the importance of having an Internet business system. You see, the difference between successful Internet marketers and the mediocre ones is in having a solid system in place. Where successful marketers have a solid system that is automated and is proven to bring in recurring income for them, mediocre marketers on the other hand, either don’t have a system in place or they ARE the system. This means that they are handling everything: selling, the traffic generation, logistics, administration, and even customer support. You see, the problem with making yourself part of the system is that you are just human. This means that regardless of whatever effort and hard work you put in, you can produce only very limited results. Your time is finite. Your energy is finite. And one day you will just crash and burn.

On the other hand, if you have an automated system in place (the Internet allows you to do it very easily at a very, very low cost), not only can you easily automate your Internet business so that you don’t have to keep working all the time, you can do the work just once and actually set and forget it. This is why having a very solid Internet business system in place is crucial to foundation of your Internet marketing success. Because in the long run, you don’t just want to make a lot of money, you will also want to have a lot of time freedom to enjoy as well.

An overview of your Internet business model will look as follow:

Basically, your visitor will be coming to your main website, and the main page at your website is this simple webpage called the Squeeze Page. The purpose of the Squeeze Page is to collect leads into your mailing list.

Once your visitor puts in his name and e-mail address, he will be seeing your next page called the One-Time Offer (OTO). Whether he purchases your One-Time Offer or not, he will have to confirm his subscription to your mailing list. After that, he will start getting your follow-up e-mails.

Each of these components that I’ve just highlighted are very crucial to your Internet business success because as said, this is the same template that a lot of top 6-figure and 7-figure marketers are using today. I will discuss further on what a squeeze page is and how to format your squeeze page in my following article.

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Everybody in Internet marketing agrees that ‘the money is in the list’.

From day one, you need to be capturing leads and then communicating with your sign-ups effectively.

In fact, the list building is almost more important that the website … and you don’t actually have to own a website to start this essential process.

A well-established way of list building is the Joint Venture Giveaway, and you can see one that I’m currently involved with here:

Valentine Giveaway Event

Giveaways dominate in the Internet Marketing niche, but also flourish in other popular niches like Health and MLM/Network Marketing.

In this case, the Giveaway is concentrating on video training resources.

The basic process is this:

1. A hosts sets up and advertises a JV Giveway event
2. Contributors sign up and add their ‘gifts’ to the website … these are usually e-books, software packages, audios or videos
3. These gifts are usually offered free of charge, but members have to sign up to the contributor’s email list in order to receive their gift … hence this is a ‘list building exercise’ for contributors
4. After a pre-determined period of contributors adding gifts to the site, the doors open, and members can sign up and see what’s on offer
5. Usually it’s a downloading frenzy, a trolley dash where you can download e-products for free … and many of them can be resold for profit
6. Members are encouraged to promote the JV Giveaway, and incentives are usually given to encourage this
7. Credits or commissions are usually awarded for referring people and possibly downgrade penalties if nobody is referred.

Many people sign up to Giveaway events just to help themselves to freebies, and there is nothing wrong with this.

If people didn’t do this, the marketers would not generate any new leads … so a Giveaway thrives on its ‘freebie seekers’.

However, there is no better place to be – if you’re serious about your online business and your list building – than at the front of the queue … and that means being a contributor and taking an active part in a Giveaway.

For first-timers, it’s best to take a free listing … most, if not all Giveaway events, offer a free listing option.

At the new Valentine’s Giveaway Event, there’s even a ‘Newbies Bootcamp’ which shows you exactly how to create a first listing at absolutely no cost to you whatsoever … and challeges you to sign up your first 10 referrals to convince yourself that this process really works.

Once you’re convinced about the process, having ventured nothing but your time, you can start to get really involved and get the additional benefits of taking an upgrade.

When you do this, you get text adverts and One Time Offers, as well as the ability to list more of your products.

Most Giveaways are so reasonably priced, you only have to sell one of your One Time Offers and you’ll have earned your fee back.

So, what are you waiting for?

Whatever niche you’re in, there’s bound to be a benefit in taking part in these Giveaway events.

Sign-up at the Valentine’s Giveaway Event right now and convince yourself that Giveaways really are the place to be if you want to build a list fast.

I hope to see your name at the top of the leader board!

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You can find this tool just by simply searching on the term ‘Google Keyword Tool’ in the Google search engine. This is an amazing tool because it will tell you how many times a keyword or phrase has been searched on a monthly basis. It also gives you information on the advertising competition level for any keywords.

The information you can gather from the Google Keyword Tool is invaluable because you will be able to identify the popularity of the keywords and gauge the profitability of those keywords. If there is a high search volume for a specific keyword then it means that a lot of people are looking for information related to that term.

If the advertising competition level is high, it indicates that a lot of marketers are advertising on those keywords and most likely means that it is a profitable term because marketers are spending money on those keywords.

Here is how you use these tools:

Step 1 – Enter a keyword or phrase

Type in a keyword or phrase you wish to research on. For example, let’s start with the term ‘How to cure’. Some other keywords that you can use for your research are terms like:

• How to remove
• Natural remedies
• Home remedies
• Treatments
• Solutions
• Lessons
• Instructions
• Reviews
• Secret
• Learn

The purpose of researching these keywords is to look into the shopper’s mindset. What we want to do here is to understand the problems these shoppers encounter. If they are searching for these keywords  then it means that they are looking for a solution related to those problems.

Step 2 – Type in the Captcha

Type in the characters you see in the picture that appears on your screen. This is basically for Google to know that you are not a robot and that an actual human is utilizing this tool.

Lastly all you need to do is hit the ‘Get Keyword Ideas’ button and wait a couple of seconds for the system to crawl through the search engine.

What you will then see is a list of keywords that users are typing in the Google search engine. In the example of the key phrase ‘How to cure’, you can see there’s a great deal of invaluable ideas and niches that you can pluck out from this data.

Some of the results we’ve gathered from this 1-minute search are:

• How to cure acne
• How to cure pimples
• How to cure skin
• How to cure acne
• How to cure scars

In the next column, you’ll find an indication of the advertiser competition. This indicator shows the amount of marketers advertising on these specific search terms. If the bar is full, this goes to show that this is a profitable niche because people are actually paying money to advertise on it. However this could also indicate that they are a lot of competition for this niche as well.

The following two columns show the local search volume and the global monthly search volume respectively. These numbers represents the amount of people that are searching on this key phrase for that particular month.

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